Search engine users are often directed to a website because one or many words in their search query match that of terms on a webpage. Sometimes, website owners are aware of the words they want to match for and will include these. This is great.
However, overusing these words can be detrimental to SEO performance, this is referred to as keyword stuffing.
Use the tool below to check for keyword density.
Keyword Density (per 100 words) :